From the Editor: The Quest for the Truth

by

Tags

by

Comments (2)

Comment Feed

Quest for truth

While I agree with the position taken, I am unhappy with some of the marketing "fluff" that promotes a lot of rums. I don't mind if some sugar or caramel is added to my rum but don't try to spin a fanciful tale of pirates and lost rums and so called solera methods to explain the dark colour and rummy taste.There is a lot of rum out there that is pretty young but is passed of as older and commands a premium price.

rumtyro

Tom Carnwell more than 3 years ago

Re: Quest for truth

Hello Tom, thank you for your insightful comment, you are not alone. It is hard to swallow most of the marketing hype out there, and I truly believe in truth-in-marketing. However, I also stand firm in the belief that "some" things are best left un-answered, such as the real age of the barrels used by many companies, their true environmental impact, the practices to avoid the hiring of minors, etc. etc. A great topic and one that I would not mind discussing with you in person if we ever have the opportunity. Until then, cheers! -Luis

Luis Ayala more than 3 years ago

Rum Runner Press, Inc.

Click HERE or on the image below to go to our subscription page, powered by Campaigner.  Once you subscribe you will be returned to this website.

Rum Runner Press, Inc.

Rum Consulting Services
Featured Rum Book - The Rum Experience