Over 40 industry experts are brought together under one roof to provide an intensive, practical, hands-on learning experience that combines technical training and business management education for start-ups, industry professionals, and those looking for careers in the distilling industry. This course, designed and taught by distillery operators, industry insiders, and world-renowned master distillers, exposes attendees to the realities of the day-to-day operations from laying the first brick to getting finished product on the shelves. . The technical aspects of distillate production are only the beginning. Challenges and opportunities from equipment selection to distribution channels to financial considerations are also explored.