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Luis Ayala

Luis Ayala is quite possibly the rum industry’s most devoted ambassador of the modern era. He has relentlessly pursued the establishment –and adoption- of quality standards in the production and marketing of rum. His efforts to improve the quality and appreciation of rum have taken him from being a celebrated author and organizer/judge at international rum festivals to being one of the driving forces behind the creation of new rums and the improvement of many existing ones.

As a consultant, Luis derives great pleasure from lending over two decades of rum expertise to his clients. “Nothing gives me more pleasure than seeing how much more enjoyment consumers can get out of fine-tuned rums,” says Luis.

Luis has written for numerous international publications, he is also the recipient of the International Rum Festival’s Platinum Award for excellence in “Global education and promotion of rum,” and of the Congreso Internacional del Ron award for “2011 World Rum Specialist.” He also worked closely with Georg Riedel (Riedel Crystal) in 2006 in the creation of the first ever Riedel Rum Glass.

Luis Ayala is as comfortable sharing his rum curriculum in front of university students or corporate executives as he is working in the laboratories and distilleries with chemists and rum engineers.  He has been involved in the design, business planning and execution of some of the most successful and innovative rum companies in the world.

Along with his wife Margaret, Luis is a founding member of Rum Runner Press, Inc., is President of The Rum University and publisher of “Got Rum?” magazine, the only monthly publication in the world devoted 100% to rum.

Rum Runner Press is the world’s leading broker for premium rums either in bulk or as custom-formulated private labels.

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Transitional March" in the March 2017 issue of the magazine. more

Mar 9, 2017 2:00 PM From the Editors

Luis Ayala, Editor and Rum Consultant

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Janus and White Rum" in the January 2017 issue of the magazine. more

Jan 9, 2017 2:00 PM From the Editors

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Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "The Power of Metaphors" in the December 2016 issue of the magazine. more

Dec 8, 2016 2:00 PM From the Editors

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Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Strength in Diversity" in the November 2016 issue of the magazine. more

Nov 8, 2016 2:00 PM From the Editors

Consistency and Change

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Consistency and Change" in the October 2016 issue of the magazine. more

Oct 15, 2016 10:00 AM From the Editors 1 Comments

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Between Vanity and Pride" in the September 2016 issue of the magazine. more

Sep 8, 2016 2:00 PM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 8 of a series of articles related to private label development in the August 2016 issue of the magazine more

Aug 22, 2016 2:00 PM Editorials

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Following Your Nose" in the August 2016 issue of the magazine. more

Aug 8, 2016 2:00 PM From the Editors 1 Comments

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 7 of a series of articles related to private label development in the July 2016 issue of the magazine. more

Jul 25, 2016 2:00 PM Editorials

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "The Chaotic Nature of Change" in the July 2016 issue of the magazine. more

Jul 8, 2016 2:00 PM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 6 of a series of articles related to private label development in the June 2016 issue of the magazine. more

Jun 20, 2016 2:00 PM Editorials

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Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Trade Currents" in the June 2016 issue of the magazine. more

Jun 8, 2016 9:00 AM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 5 of a series of articles related to private label development in the May 2016 issue of the magazine. more

May 24, 2016 9:00 AM From the Editors

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Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Rum: A Melting Pot of Cultures" in the May 2016 issue of the magazine. more

May 9, 2016 9:00 AM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 4 of a series of articles related to private label development in the April 2016 issue of the magazine. more

May 6, 2016 9:00 AM From the Editors

Luis Ayala, Editor and Rum Consultant

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Rum’s Birth Certificate

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Rum’s Birth Certificate" in the April 2016 issue of the magazine. more

Apr 8, 2016 9:00 AM From the Editors 3 Comments

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 3 of a series of articles related to private label development in the March 2016 issue of the magazine. more

Apr 7, 2016 2:00 PM From the Editors

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Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University.

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Branding vs. Marketing in the Rum World" in the March 2016 issue of the magazine. more

Mar 9, 2016 9:00 AM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 2 of a series of articles related to private label development in the February 2016 issue of the magazine. more

Feb 23, 2016 9:00 AM From the Editors

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Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University.

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Identity and Personality" in the February 2016 issue of the magazine more

Feb 9, 2016 1:00 PM From the Editors

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Transitional March" in the March 2017 issue of the magazine. more

Mar 9, 2017 2:00 PM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Founder of The Rum University, brings us "Chocolate and Rum! The Intersection of Two Magical Worlds" in the February 2017 issue. more

Feb 15, 2017 10:00 AM Rum Celebrations

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Cacao, Chocolate and Rum" in the February 2017 issue of the magazine. more

Feb 9, 2017 2:00 PM From the Editors

Luis Ayala, Editor and Rum Consultant

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Janus and White Rum" in the January 2017 issue of the magazine. more

Jan 9, 2017 2:00 PM From the Editors

from the edtor may.jpg

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "The Power of Metaphors" in the December 2016 issue of the magazine. more

Dec 8, 2016 2:00 PM From the Editors

from the editor june.jpg

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Strength in Diversity" in the November 2016 issue of the magazine. more

Nov 8, 2016 2:00 PM From the Editors

Consistency and Change

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Consistency and Change" in the October 2016 issue of the magazine. more

Oct 15, 2016 10:00 AM From the Editors 1 Comments

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Between Vanity and Pride" in the September 2016 issue of the magazine. more

Sep 8, 2016 2:00 PM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 8 of a series of articles related to private label development in the August 2016 issue of the magazine more

Aug 22, 2016 2:00 PM Editorials

5-Day Hands-on Rum Training Courses

Rum Runner Press, Inc

Join us for 5 days packed with rum training! Everything you need to know to start your own distillery or to take your fermentation, distillation or blending skills to the next level! Hurry, space is limited. more

Aug 19, 2016 5:51 AM

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Following Your Nose" in the August 2016 issue of the magazine. more

Aug 8, 2016 2:00 PM From the Editors 1 Comments

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 7 of a series of articles related to private label development in the July 2016 issue of the magazine. more

Jul 25, 2016 2:00 PM Editorials

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "The Chaotic Nature of Change" in the July 2016 issue of the magazine. more

Jul 8, 2016 2:00 PM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 6 of a series of articles related to private label development in the June 2016 issue of the magazine. more

Jun 20, 2016 2:00 PM Editorials

from the editor june.jpg

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Trade Currents" in the June 2016 issue of the magazine. more

Jun 8, 2016 9:00 AM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 5 of a series of articles related to private label development in the May 2016 issue of the magazine. more

May 24, 2016 9:00 AM From the Editors

from the edtor may.jpg

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Rum: A Melting Pot of Cultures" in the May 2016 issue of the magazine. more

May 9, 2016 9:00 AM From the Editors

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 4 of a series of articles related to private label development in the April 2016 issue of the magazine. more

May 6, 2016 9:00 AM From the Editors

Luis Ayala, Editor and Rum Consultant

Luis Ayala, Editor of "Got Rum?" magazine, Rum Consultant and Founder of The Rum University

Rum’s Birth Certificate

Read what Luis Ayala, Editor and Publisher of "Got Rum?" magazine, has to say about "Rum’s Birth Certificate" in the April 2016 issue of the magazine. more

Apr 8, 2016 9:00 AM From the Editors 3 Comments

Luis Ayala, Editor of "Got Rum?" magazine and Rum Consultant, brings us Part 3 of a series of articles related to private label development in the March 2016 issue of the magazine. more

Apr 7, 2016 2:00 PM From the Editors

Rum Runner Press, Inc.

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Rum Runner Press, Inc.

Buy aged rum, premium rum, white rum, overproof rum, spiced rum, flavored rum, agricole rhum, sipping rum, solera rum and much more!

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