From the Editor
Luis Ayala
As a leading supplier of aged rum for specialty Ready To Drink (RTD) cocktails in North America, we at Rum Central have witnessed firsthand the growth and perseverance of the RTD movement. What started mainly as a cost-conscious alternative to beer and wine coolers has evolved into a complex industry with offerings at all price levels and for all taste preferences. We are also starting to see THC-infused beverages emerging in the market, with Texas-based Bayou City Hemp Company making waves. Many potential players in the alcohol space are watching this trend closely, awaiting rulings from FDA, TTB and other agencies.
Another trend that grew rapidly during the pandemic is that of Direct To Consumer (DTC) sales of alcohol beverages, where distillers, bottlers and retailers navigate local, state and international regulations in order to get products directly into the hands of consumers, bypassing traditional distribution channels. When done properly (legally), DTC results in higher profits for the brand owners and increased availability for consumers who may not otherwise have access to the products.
Finally, the dreaded, but also much-sought-after October-November-December (OND) quarter is right around the corner, signaling the historically busiest time of the year for those of us in the alcohol industry. While the pandemic years altered the supply chain dynamics a bit, shifting purchasing volumes from Q4 to Q1, we’re starting to see signs of a return to normalcy. And while this is a relief for most, it is also about to catch many unprepared, as glass bottles from overseas suppliers are often delayed while in transit.
Winston Churchill said “plans are of little importance, but planning is essential.“ So make sure you devote enough time to your planning, to make this your best OND yet!
Cheers!
Luis Ayala,
Editor and Publisher
http://www.linkedin.com/in/rumconsultant