From the Editor
Luis Ayala
Start With The End In Mind
The best way to achieve your goals in life is to start by defining what those goals are. Once the goals are clearly defined, you can put together a plan with steps, each step leading you closer and closer to their achievement.
“Setting goals is the first step
in turning the invisible into the visible”
-Tony Robbins
As we begin a new year, where do you want to see yourself (or your business) in 12 months? Do you want to develop new rums to add to your existing portfolio? Do you want to start aging rum? Do you want to start your own rum brand?
There is nothing better than learning about fermentation and distillation while doing an apprenticeship at a distillery. The same applies to learning about aging, finishing and blending: it is almost impossible to properly master these skills without actually being next to the barrels or in the labs working with your instructors.
The pandemic, however, has severely limited how much we are able to do face-to-face, so we must focus instead on learning now as much as we can from the safety of our homes. Owners/operators of craft distilleries can be some of the best teachers you can find, since they are proof that their approaches have worked for them and that the same approaches could work for you. This is one of the reasons why we regularly bring Exclusive Interviews to our readers, so they can learn a bit more about the challenges faced by business owners in this industry and the ways in which they’ve overcome them.
This month we are also presenting the complete list of printed learning material available through The Rum University (see pages 46-53), much of which can be obtained free of charge by going through the “Got Rum?” archives.
Now is the time to decide which goals we want to achieve during the year.
To your success!
Luis Ayala,
Editor and Publisher