"Got Rum?" Magazine
Exclusive Interview with Bridget Albert, Regional Director of Mixology for Southern Wine & Spirits
Margaret Ayala, Publisher for "Got Rum?" magazine, interviews Ms. Bridget Albert, Regional Director of Mixology for Southern Wine & Spirits, on her book called "Market-Fresh Mixology".
Exclusive Interview with Bridget Albert, Regional Director of Mixology for Southern Wine & Spirits
It gives me great pleasure to share this interview with all our readers. Bridget is a renowned authority in the world of mixology and a veritable mentor behind many of today’s most celebrated bartenders.
Bridget’s book summarizes her passion for Mixology and is a must- read for serious students of the trade.
The beverage industry in general, and the rum industry in particular, are very lucky to have such a passionate advocate among their ranks. I am looking forward to reading and to testing all future material published by Bridget.
Cheers!
Margaret Ayala,
Publisher
Please state your name and title and tell us a little bit about what you do on a daily basis.
Bridget Albert Regional Director of Mixology Southern Wine & Spirits
My day changes. This is why I love my gig. It is never boring. I am either creating cocktails, training beverage pros or mentoring beverage pros.
What is the name of your book?
Market-Fresh Mixology
Why was there a need for this book to be published (in other words, how is it different from other similar books)?
This was the first book dedicated 100% to seasonal mixing. And was published at a time when quality cocktails were just starting to become important to the consumer.
Some authors really enjoy the quiet time spent writing a book, others can’t wait for the writing to be done so they can go out and interact with their audiences. How was this process for you?
The process was fun! My co author Mary Barranco and I worked closely together. It made the project one of the great loves of my life.
What is your favorite rum-based cocktail?
Mojito. This cocktail is refreshing and not hard to make if proper prep is in place.
Where is the book sold?
At most Barnes and Nobles. Also found on Amazon.
Are you currently working on other books?
My co-author Mary and I have a book in the works. The focus is cocktails and being a woman.
How do you feel about Tiki-inspired cocktails?
Tiki cocktails are colorful and tasty! I adore this cocktail category as these drinks make you feel like you’re on vacation.
Do you think Tiki is here to stay?
Yes! It has been here already for a long time I for one am happy Tiki is getting folks attention!
“Premiumization” in our industry means different things to different people. How do you define it and, do you see it as an industry-wide trend (towards premiumization) or more as a category-specific trend?
Premiumization is not a new thing. And most likely will not be going anywhere soon. It is in each category. I like to focus on quality first.
“Craft” also means different things to different companies. Do you feel “craft” and “premium” are the same thing?
No. They are different. Premium has the perception of luxury and a flashy package. Craft means is typically a small production with local or sustainable ingredients.
Should they be?
Most craft spirits are made with great care and quality. I think that most larger brands wished that they COULD be labeled craft.
Is there anything in particular that you’d like to share with our readers?
Never be afraid to play with your ingredients! Explore your farmers markets and grocery stores to discover new flavor combinations . The worst you can is make a bad cocktail and start over!