United in our Differences
For most of us in the Northern hemisphere, July represents the beginning of summer, with its associated heat and outdoor activities. In the Southern hemisphere however, as Philip Ili Barake often reminds us from Chile, their weather is quite the opposite. Australia is another diametrical example, where many people celebrate Christmas in July, when the temperature is much cooler than during our traditional December year-end celebration. But regardless of when we celebrate, we are united by the fact that we do celebrate the same concept.
Luis Ayala, Rum Consultant
In the rum world, the sugarcane harvest may take place during different months of the year, but rum producers around the globe are still united by their passion and dedication to obtaining fine distillates from the sweet grass.
Column or pot-distilled, high-ester or low-congener, made from juice or syrup, short or long fermentation, aged or fresh: these are all economic, environmental and market-driven decisions that end up shaping and defining the rum offerings from each company or country. Rum lovers benefit from this lack of monotony and variety, as they can explore a wide range of expressions without leaving the comfort of the category.
So, despite the apparent differences and the stern, often vociferous statements by a few representatives from some brands or countries, we are all united in our quest to enjoy rum in its many forms. Just like with political and religious views, tolerance and acceptance do not mean that we must change our own beliefs, rather they mean that we must respect those of others.
There are many challenges for the rum industry, from environmental impact to social responsibility. Overcoming these and many other obstacles will be easier when we are united in our common goals, despite the divisive appearance of our differences.
Cheers,
Luis Ayala, Editor and Publisher