From the Editor
Falling Into Place
Luis Ayala
Fall is a time when the order of things changes around us: birds start to migrate, the tree leaves fall to the ground, the days grow shorter, etc. This year’s plans should be coming to fruition and all the preparations for next year should be underway.
For us at the Rum Runner Press group of companies (The Rum University, “Got Rum?” Magazine and Rum Central), 2023 has been our most challenging one, becoming another year of consecutive, record-breaking growth, culminating in the opening of our largest Distilled Spirits Plant to date. Yet, as we see all our plans coming to fruition, we constantly remind ourselves that none of these things would be possible without an equally successful portfolio of clients, and our client’s success would be impossible without a growing rum market.
American poet Margaret Elizabeth Sangster wrote:
“Spring is beautiful, and summer is
perfect for vacations,
but autumn brings a longing to get away from
he unreal things of life, out into the
forest at night with a campfire and the
rustling leaves.”
Her words perfectly capture the need to celebrate fall in all its glory, not just acknowledge its presence and move on. Acknowledging the beauty of fall is a way of recognizing the inevitability of life, hopefully within the context of proper planning: “plan for fall so that you may be well prepared to enjoy it.”
If you haven’t already accomplished all your goals for 2023, you may still have time to work on them. If, on the other hand, you don’t have enough time to accomplish them, then energize yourself as you contemplate and enjoy the turning and falling leaves.
December will be here before we know it, so let’s all make sure we are prepared and our plans fall into place so that we all can make 2023 our best year yet!
Cheers!
Luis Ayala,
Editor and Publisher
http://www.linkedin.com/in/rumconsultant